Your Email List Review of the Day

AIM's Research Update

What's new in the world of interactive marketing? This weekly newsletter from the Association for Interactive Marketing sums up the latest thinking in strategy, communication channels, consumer attitudes and trends in Web and email marketing and advertising.

AIM, a unit of the Direct Marketing Association industry group, summarizes research studies, surveys, white papers and other knowledge-based documents. You'll get a useful abstract and a link to the full report at its own site. Because of its ties to the DMA, the association often has access to research not found in other places.

To subscribe, sign up at AIM's online-registration center

-List-A-Day Staff

Reviewed on: 2003-08-28

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