Your Email List Review of the Day

CPA Tipline

In the advertising world, CPA stands for cost per acquisition, a way of paying for advertising based on how many sales an ad produces instead of the number of readers who will see the ad. If you accept CPA campaigns for your Web site or email newsletter, this newsletter will help you track down potentially lucrative campaigns.

Publishers have mixed feelings about CPA advertising, because they get paid only if readers respond to a specific ad. However, a hot product can generate some fast money if the campaign gives you a generous share of the revenue and pays quickly. This newsletter spotlights one campaign a week with all the information you need to decide whether you want to pursue it, including the revenue share, payout dates, product and company descriptions, prime demographics, preferred media and contact information.

To subscribe, sign up at the Web site.

-List-A-Day Staff

Reviewed on: 2003-08-12

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