Your Email List Review of the Day

Chief Marketer

We are big fans of the email newsletters published by Primedia, which is more well known for their business-to-business print publications. This weekly ezine continues the excellent tradition of providing up-to-date information in a readable format, useful both for skimming and for more in-depth reading.

Chief Marketer looks at current news in the marketing fields, online as well as offline. You'll read about personnel changes, client acquisitions, strategy development, legislative initiatives, trends, features, research findings and the like.

This newsletter is well suited for marketing executives in a broad range of industries, because it collects stories from many Primedia sources. If you request the HTML format, you'll be able either to read all the stories at once or click on just the ones that interest you and go right to them in the email.

To subscribe, create a subscriber account first at the Primedia Web Site, then check "Chief Marketer:".

-List-A-Day Staff

Reviewed on: 2003-09-16

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