Your Email List Review of the Day

Creating Customer Evangelists

How do you get the word out about your business? You can advertise. You can drop leaflets from an airplane. Or, you can make your customers so happy they sing your praises to all their friends, which is an endorsement money can't buy. This lively newsletter will give you ideas for creating your own "volunteer sales force."

Creating Customer Evangelists includes detailed case histories of companies, large and small, and the leadership, strategies and changes they implemented to turn their customer base from merely positive to simply raving.

Chicago-based consultants Jackie Huba and Ben McConnell, who coined the term "volunteer sales force" as part of a book title on customer evangelizing, outline what works and what doesn't, who's doing a good job and whose efforts fall far short.

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-List-A-Day Staff

Reviewed on: 2003-08-26

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