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MarketingWonk Daily

Does a 10-percent click-through rate get your pulse pounding? Do you live your life in dayparts instead of days? Do you have impassioned arguments with your coworkers about opt-in versus opt-out? Answering "yes" to any of these questions makes you a marketing wonk, which in this case is a good thing, because now you have your very own newsletter.

MarketingWonk Daily sends you headlines and summaries of all the day's news and commentary published on the MarketingWonk.com site. MarketingWonk, formerly the Up2Speed.com site, is a zippy collection of news and views, all produced by wonks like you. Some articles are produced exclusively for MarketingWonk; others are reprinted from relevant sites and dissected. Either way, you'll feel a whole lot smarter about marketing at the end of the day.

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-List-A-Day Staff

Reviewed on: 2003-12-09

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