Your Email List Review of the Day

Smart Marketing Report

When we review business-focused email newsletter, we try not to spotlight public-relations products, or corporate newsletters designed to promote a company's products. Every one in a while, though, one comes along with information that transcends the promotional, such as the monthly Smart Marketing Report from interactive-advertising giant DoubleClick Inc.

Each issue features news, trends, research, surveys and other information on the leading edge of online marketing. It's geared to both Web and email marketing and often features reports of studies whose statistics are collected from DoubleClick's own client list, which is broad enough to serve as a general guideline to conditions in the field.

You'll get detailed summaries of new stories at DoubleClick's Web site, mostly articles and commentary by DoubleClick executives or leading lights in the marketing field. You won't get a hard sell for DoubleClick products and services; nor will you get third-party messages or stand-alone DoubleClick promos unless you sign up for them.

To subscribe, sign up at the DoubleClick Web Site.

-List-A-Day Staff

Reviewed on: 2003-11-11

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