Your Email List Review of the Day

Sterne Measures

"Interactive-marketing guru" is a title tossed around casually in the hyper world of Web and email marketing. One person who deserves the moniker, though, is Jim Sterne, who publishes book, Web sites and email newsletters on marketing, why it gets done wrong and how to do it right. That's the topic of his newsletter, Sterne Measures.

In Jim's words: "Sterne Measures is dedicated to the proposition that all Web sites are created equal, but we haven't figured out how to tell how well they are serving their companies.

"I will discuss Web metrics issues of the day, point to the latest articles on the subject and discuss measurement topics of the day."

Jim presents reader questions and answers, adds his own, shares links to related articles, books and other resources and generally brings enlightenment to those who want to get the most from their Web experience.

To subscribe, start at Jim's Web Site.

-List-A-Day Staff

Reviewed on: 2003-11-14

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