Your Email List Review of the Day

The Higher Road

Email marketing has really taken it on the chin in the last few years, thanks to the ever-growing flood of junk email. What's a reputable marketer to do? For starters, get some advice from an industry leader -- Michael Mayor, president of Net Creations Inc., home of the PostMasterDirect list broker and email publisher.

This semi-monthly newsletter views email as a continuing asset and important medium in the advertising mix and seeks out information on how to get your messages through without looking like spam. Ethical and effective email marketing is the theme.

Each issue features Mayor's comment on the state of the industry, reviews of best practices, profiles of successful emailers and campaigns and news from various marketing-focused Web sites. It's a quick read, but it will leave you feeling optimistic about email's viability as a communication channel.

To subscribe, register at the Web site.

-List-A-Day Staff

Reviewed on: 2003-07-17

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